Bio
MARTHA
Martha’s career began in 2004 with an apprenticeship at Toni & Guy in Atlanta before eventually moving to Jacksonville. Martha has a loyal following in the Riverside area due to her expertise in razor cutting, curly hair, brunettes, foilayage, and mid-length mens cuts. While at her previous salon, Martha ran in-house education for 5 years as well as being a network educator for Bumble and bumble. Her further education includes Arojo, Redken and R+Co.
Q: If you could do anyone’s hair, who would it be?
A: London, we’re soulmates.
Q: First concert?
A: MxPx. I’m embarrassed, next question?
Q: If you were on a deserted island, what movie/TV show would you watch forever?
A: Almost Famous.
Q: If you were a beverage, what would you be?
A: Mezcal Margarita. Sweet and spicy just like me.
LONDON
London began her education here in Jacksonville at the Aveda Institute before becoming a full time stylist. In the 8 years in which she has been doing hair, she has continued her education with Oribé, Bumble and bumble, R+Co, Redken, Wella, and the Whittemore House. London’s expertise focuses on coloring, specifically in the balayage style. Some of her influences include Jen Atkin, Kristin Ess and the Streicher Sisters.
Q: If you could do anyone’s hair, who would it be?
A: My husband Liam.. I actually met him cutting his hair.
Q: First concert?
A: Passion Pit. I know, pretty good right?
Q: If you were on a deserted island, what movie/TV show would you watch forever?
A: The Office or Sex & The City
Q: If you were a beverage, what would you be?
A: Mezcal Margarita with a little spice!
DANNY
Since he was a kid, Danny has wanted to be a hair stylist. Helping people look good and feel great makes this a dream job for him. Danny has been a stylist in the area for 15 years and loves to do precision cutting, dimensional highlighting and blowouts (including Brazilian-style blowouts). Danny’s continuing education includes work with Rockstar Salon, The Wired Look, Redken, MAX, and Deva Curl.
Q: If you could do anyone’s hair, who would it be?
A: Jennifer Love Hewitt! Ever since I was a kid, I’ve thought she has the most beautiful hair, and I want to get my hands on it.
Q: First concert?
A: N*SYNC. I wanted to be JT…kinda still do.
Q: If you were on a deserted island, what movie/TV show would you watch forever?
A: Titanic. It reminds me of family coming over and best friends “us movie.”
Q: If you were a beverage, what would you be?
A: Grand Marnier Slushy from Epcot. It’s perfect.
MEGAN
Megan went to hair school straight out of high school. She always knew her passion resided in the beauty industry. She loved it all, clothes, hair and makeup! She enjoys creating dimensional effortless looking hair from bright blondes, bold brunettes to fiery redheads. Megan loves education and staying current while always trying new techniques. Working smarter, not harder is her motto.
Q: If you could do anyone’s hair who would it be and why?
A: Blake Lively, I feel like we’re hair twins.
Q: First Concert?
A: TLC. No Scrubs is a classic.
Q: If you were on a deserted island, what movie/TV show would you watch forever?
A: Schitts Creek, come on Moria and her wigs!
Q: If you were a beverage what would you be?
A: Bourbon Old-Fashion. Empowered, sophisticated & straight to the point.
FELICIA
Felicia started her career over 17 years ago after attending hair school straight out of high school in West Palm Beach, Florida. She trained for two and half years under the top stylist in south Florida before ever stepping foot behind the chair because she believed if she wanted to be the best, she had to learn from the best. She has a deep passion for hair and specializes in bright and lived-in blondes, dimensional brunettes, texturized cutting, and curly hair. She loves learning and staying up to date with today’s newest trends and techniques while also being able to educate her clients on how to create the same style at home as they have leaving the salon. She really takes the time to listen to her guests, while also helping them find a style that will best suit the face shape, skin tones and lifestyle.
Q: If you could do anyone’s hair who would it be and why?
A: Gigi Hadid. Beachy, lived-in blondes are my jam.
Q: First Concert?
A: Jimmy Buffet. It’s 5:00 somewhere.
Q: If you were on a deserted island, what movie/TV show would you watch forever?
A: The Office and Sex and the City. I mean, are there two better shows that exist?
Q: If you were a beverage, what would you be?
A: Spicy Margarita. Extra Salt, Extra Spicy 🌶️
RACHEL
Rachel has had a passion for hair from the beginning and has been very active in the beauty and fashion world. She first earned her bachelor degree at UNF and upon graduating, she knew there was more out there for her. Fast forward a few years post-college, she pursued her forever dream of becoming a hair stylist and to say it was the best decision ever is not an exaggeration. A few of Rachel’s favorite services to offer are blonding, dimensional color and Brazilian blowouts — but she also loves a challenge and utilizing creative freedom. She’s a thorough believer in continuing education and staying up to date on all hair trends. A few of her influences are Kim Haberly, Ashlee Norman and Jacob Khan.
Q: If you could do anyone’s hair who would it be and why?
A: Sadie Robertson/Huff! She’s a huge inspiration and her lived-in look is perfection.
Q: First Concert?
A: Hannah Montana…not Miley Cyrus. Well, I believe we got the best of both worlds at the concert 🤪
Q: If you were on a deserted island, what movie/TV show would you watch forever?
A: Gilmore Girls. Team Rory and Dean forever.
Q: If you were a beverage, what would you be?
A: French 75. Bold, bubbly and sweet 😇